𝚆𝚑𝚢 𝚖𝚎𝚗𝚝𝚘𝚛𝚜𝚑𝚒𝚙 𝚒𝚜 𝚗𝚘𝚝 𝚎𝚗𝚘𝚞𝚐𝚑 𝚒𝚏 𝚢𝚘𝚞 𝚍𝚘𝚗’𝚝 𝚑𝚊𝚟𝚎 𝚝𝚑𝚒𝚜 𝚜𝚙𝚎𝚌𝚒𝚏𝚒𝚌 𝚚𝚞𝚊𝚕𝚒𝚝𝚢.

In recent times, people are going crazy about compiling knowledge. They are obsessed with the fast development in every sector, and while this is admirable, it can lead to mental stagnation. These people feel that the difference between them and their success plateau is who mentors them. They spend untold amounts of money convinced that if experts in various fields coach them, they will surely hit it big in that field.

𝑩𝒖𝒕 𝒊𝒔 𝒕𝒉𝒊𝒔 𝒓𝒆𝒂𝒍𝒍𝒚 𝒕𝒓𝒖𝒆?

Is gathering knowledge from every business specialist in the world including Bill Gates, enough to make you succeed in life?  As a copy and creative writing coach, I have seen many students eager to hack the copywriting sphere and make millions of dollars like others before them. Through weeks of learning, it was clear to me who indeed would be successful and who wouldn’t.

How could I tell? Hunger! A hungry person will do anything they can to get food, and then they apply the food to their hungry stomachs. They don’t stare at it, or save it in the fridge, or admire how well it looks. They simply gobble it all up till the hunger pangs are assuaged. The difference between you and your goal is in how much you want it! Even if Bill Gates, Dangote, or Jeff Bezos agree to mentor you for a month or even a year, there won’t be much difference if you don’t have what I call “The Hunger Quality”.

The question is are you truly hungry to be successful or you’re just saying so because everyone is saying it? If the latter is your answer, then thank you for reading thus far, you can continue with what you’ve been doing. But if your answer is the former, keep reading because this is for you. Knowing everything there is to know about something is simply not enough, you have to apply it like butter on bread. Like a hungry man, apply the food and solve the hunger!

For many years, I spent more time gathering knowledge, some were confusing, some useless, others useful but not bringing any results. I wondered if I was cursed or I just wasn’t made for the good life. Like you, I was improving my skills so I could make money! However, I just had all this accumulated information gotten over the years from various coaches, books, seminars, classes, etc, but I still wasn’t making money. After much soul search, I stopped being afraid and started to implement the important lessons one after the other, and boom! It’s been back-to-back results ever since!

Listen, if you have spent so many resources learning how to write, stop ‘learning!’ Oops, yeah I said it. Stop aggravating your poor brain and use what you already learned. Stop learning, start applying! Go back to your notes, videos and audio notes, or whatever materials you got, list out what is important in your writing journey, then take action. Challenge yourself to a one-month or three-month writing marathon where you implement everything you have learned, daily. Improve on what you know, play with it, have fun, and don’t stop writing. Soon, the people with the money would be all over you like zombies on fresh meat. Sorry, bees on honey. Well… you get the point now. 9-5, 24/7 jobs that seem prevalent in this part of the world with little or no profit to show for it are now becoming a thing of the past. No offense to those who enjoy these kinds of jobs, I truly envy your dedication. I just want to write and be taken care of.

Understand this equation: Knowledge + Application = Showers of Money.

If you want to make money, diligently apply what you know, otherwise you will gain nothing but a head full of empty promises.

I wish you the best